Brainstorming

2016 SCID Summer Camp

Main Visual Design

TIME_

ROLE_

Jun.2016

Lead of Visual Design Team

Visual Identity Design

Shih Chien University Department of Industrial Design Summer Camp has founded since 2004. As these 12 years go by, it has developed a complete educational program. The goal of the summer camp is “to let the high school student experience the throughout product design process”

The visual concept comes from the main storyline of the 2016 camp’s theme. It’s a story about there are 5 main departments in everyone’s brain. “Executive”, “Cogitation”, “Sense”, “Memory”, “Emotion” and “Subconscious”.

Story happen on a little boy, who had an accident caused him a concussion, unfortunately. Little boy lost the department of Emotion, and he couldn’t feel the sentiment any more since...

"The people who are crazy enough to think they can change the world, are the ones who do."

MAIN LOGO LOCKUP

SUPPORT LOGO LOCKUP

During the pre-announcement of the camp period, the visual identification based on the dark color of the base was used to create the neon image that was expected at night. Later, with the official website and poster officially announced, it was replaced with a bright color tone and a high visual color contrast. Distinguish between two different camp enrollment periods. Then, with different visual needs, choose the dark version or the bright version to do the matching application.