Shou-gan

SCID Freshman Creative Fundamental Final Exhibition Main Visual Design

TIME_

ROLE_

Jun.2015

Visual Identity Design
Lead of Visual Design Team

When chaotic threads gradually compose harmony, random thoughts refined into the concept. Absorbing the trial and error during the process of our design makes it become the nutrient of our improvement. Present to you the progress we have made, the creation of our various ideas. Our debut, as a passionate and courageous designer. We are prepared.

In Mandarin Chinese “收乾”(shou_gan) means one of the cooking technique which let the food on the stove immerses the juice of other ingredients. Afterward, cook it until the juice drys out. As a result, the food will absorb the flavor of juice, and elevate its level. Another meaning of “收乾”(shou_gan) in Mandarin is “Sort out” also represents the meaning of concluding the lesson learn of this year.

"Every trial and error during the process were nothing more than a great art."

VISUAL CONCEPT

The main vision itself is composed of two color systems and geometric quadrants, representing the two core exhibition contents of the exhibition.

Green is the main visual color of the creative related exhibit which is the end of the year performance of design fundamental course project. The course encourages students to challenge experimental works and performed through installation art. Choosing light green to represent the power of vitality and innovation.

Blue is the main visual color of the project which related to course simulating construction and design drawing. These two courses focus on training and teaching in design techniques and model making. They are the technical foundations support the execution of the design. Choosing light blue to represent learning, rationality, calmness.

One of them represents the courage to innovate, and the other represents the rational logic, which is stacked together to form the main visual

LOGO LOCKUP

SUPPORT GRAPHIC

TYPEFACE

COLOR GUIDE

EXHIBITION PROJECT LOGO

POSTER

INDIVIDUAL AREA POSTER

INVITATION CARD

The design concept of the invitation card is also based on the concept of blending two visual elements.

In the interaction of the transition and the overlaying two transparent film, the user also indirectly experienced the image of the spirit of the design concept.