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PRECIOUS MOMENT

A Memories Managing Application Design
for Duo-income Families Parents
親子回憶紀錄應用程式設計

TIME_ 

ROLE_

Jan.2017

Research

UI / UX Design
Prototyping

Video Making

Precious Moment是ㄧ款能夠幫助雙薪家庭的家長快速捕捉、整理、分享的回億收藏App。我們的目標是希望幫助雙薪家庭結構下忙碌的家長在有限且經常破碎的時間內,藉由系統推薦,除了快速記錄小孩的成長點滴,更能同步編輯分享、多元輸出整理。

Our goal is to helps the busy duo-income family’s parents who want to capture, edit and store every daily cherished moment with their loved children. Designing an application to manage children's photos and videos they possess easily and instantly using image recognition algorithms to assist because of their scattering available times. The content can also be shared and co-edited with intimate family members. In addition, the user can export the album as a memory collection, which the application recommended the theme for them autonomously. For instance - Grandpa and Kids at Zoo!

"Every moment counts."

SENSE INTENT

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The case in which the husband dominates the major income of the family was no longer the majority in this era. In recent years, the increase in dual-income households has been remarkable. The main factor in this increase has been the successful efforts of the society and firms in promoting female labor force participation in a tight labor market.

In addition, negative factors such as the heightened concern of mainly middle-aged people regarding their children's increasing expenses and financial situation in old age have also affected the increase in dual-income households.

This trend surely does a major shifting in lots of aspects of the dynamic in the family support system, which raised numerous new challenges for the designer to tackle with. The project anchor from this target audience, seeking new opportunities.

PERSONA

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KNOW CONTEXT

When researching every daily routine of our target audience, I have a chance to visit a kindergarten school to be a front-line observer. I found that teachers still stay in the classroom after school time, they are making photo albums of each student. 

 

After talking to teachers, They indicated that since the partial absence of parenting,  teachers become the observer and recorder of the parents, helping them record every precious moment of their children. Many parents actually attach the importance of this album greatly and even plead for more.

 

It hit upon me that the need for collecting and managing children's precious moments for these duo-income parents, especially children growing so fast in this stage. Aren’t like full-time child caregiver, their time with children were deprived.

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COMPETITOR LANDSCAPE

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There are not many products on the market that are dedicated to save parent-child memories. Especially design for recording others than themselves. Most of the parents, use the ordinary diary memo app, social media or the default photo application to manage or edit their treasured memories.

 

However, Products that are specifically designed to record parent-child memories are not well developed on the market, or only target to the early days of newborn babies. 

CLEAR NEEDS

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For the double-income family, the parent-child time is compressed. The growth of children is quite rapid. Therefore, Parents of double-income families often find that the record of past parent-child memories is hollow after their children already grown. In addition, even if the parent has recorded every single second of memories, a large number of photos and video in the 3C device were mostly messy and disorganized. It is quite a time consuming and troublesome when searching or looking for specific photos or videos which are their cherished memories.

EXPLORE CONCEPT

Help duo-income families parent to organize the precious moment and memories of their kid's childhood easily and efficiently.

Design Goal:

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Words of Interviewee

As several interviewees mention, "... the memories that always warm my heart ... It ’s more about everyday life rather than where to go for a holiday or festival ...". Anchor on saving daily life of children's childhood and considering the fragmented and scattered time of our target users possess. Design a fast flow that only requires users to simply input photos and short narratives of their daily life photos bit by bit every day to create memories. In the flow, the algorithms analyze the media and recommend related tags using image recognition and photo embed info itself and previous users' database, which do the organizing autonomously. Generate categories and theme memory selection for users to enjoy.

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CO-CONTRIBUTE

Similar Applications nowadays provided are mostly “single editor mode”, which means it can only be access and edit by a single user. In the family structure of duo-income parents, the time for parents to take care of children is reduced. Therefore, more family members will come to help and take care of the children. Thus, the product should be co-edit to fulfill the needs of our target audience.

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WIREFRAM

SOLUTION

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CONCEPT VIDEO

Scenario / Concept Video - CHINESE SUB

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